MAPFRE Insurance / Century Insurance
Aug 29, 2023
Full time
Century Automotive Service Corporation , a MAPFRE USA Company, based in Albuquerque, New Mexico, is a leading provider of extended warranty programs and ancillary finance and insurance products. Century currently markets its products through specialized F&I (Finance & Insurance) Agencies that have relationships with car dealerships around the United States.
**Must possess 2 - 4 years of Marketing, Product Development
or Advertising experience**
Monday through Friday, 8:00 a.m. to 5:00 p.m. MT in our Albuquerque Office; hybrid after training
This position pays $44K - $51K to start, with comprehensive
benefits as of Day One.
Job Description Summary
This position is responsible for developing and executing marketing plans, campaigns and metrics. It is also responsible for the creative element of marketing to ensure all marketing, sales and product materials, as well as presentations portray a professional company image and are in support of the established brand. This position is responsible for market intelligence and for the development of new and/or modifications to existing multiple line product forms to keep a competitive edge in the marketplace. Cross-departmental teamwork, as well as the prompt, professional and courteous service to external customers are also key responsibilities of this position.
Essential Duties and Responsibilities
Be responsible for developing and executing a business and marketing plans that align with the business goals and strategies.
Build and help execute marketing campaigns, tactics and metrics.
Work with agencies, conferences, collaborators, applications, and customers to build content strategies and materials and communicate it to the market.
Be the key person to plan, launch and promote new product developments and be a core member of new product development teams.
Develop strong product and solution positioning, messaging, content and communicate nationally.
Monitor market moves adapt business plans accordingly.
Manage our presence at tradeshows
Identify market weaknesses and develop plans to address those weaknesses.
Outline key sales and marketing objectives and develop projections.
Prepare actionable and measurable marketing plans, identifying priorities, timetable, staffing, and required investments.
Implement marketing plans, staying within established timetables.
Continuously review and evaluate plans for effectiveness and adjust as needed to reach desired results.
Be responsible for brand development and brand management including our online presence, marketing messages, marketing materials, etc.
Monitor and manage online platforms (website, social media pages) for effectiveness, and facilitate needed updates/improvements.
Control printing process and efficiencies for contract forms and marketing materials.
Design, update, and produce marketing materials such as brochures, flyers, folders, banners, posters, product guides, business cards, etc.
Review and finalize marketing material artwork for print production
Create and/or update company PowerPoints
Knowledge, Skills & Abilities
Must be creative and have the ability to develop and help implement new products/processes while taking advantage of all available technology. Strong organizational skills including the ability to solicit the assistance of other departmental resources to collaborate and complete assigned tasks in a timely manner. Multi- tasking skills are critical. Must have the ability to change direction and adjust priorities frequently during the day. Have the ability to identify and remove obstacles to ensure an efficient workflow and improved product speed to market.
Communication: Strong interpersonal, written and verbal communication skills. Must be able to effectively communicate with customers, both internally and externally, clients, and senior management at all levels within the organization.
Excellent Client / Customer Service: Must be able to ensure all customer, and/or client related issues and/or requests are handled in a fast, professional and friendly manner.
Strong decision making skills : Must be able to analyze all available information and formulate sound decisions to effectively resolve a variety of issues.
Analytical skills: Must be able to measure, diagnose, and present sound solutions. Must be accurate and have attention to detail.
Education and/or Experience: College degree or equivalent work experience (2 - 4 years) in a product development, marketing, or advertising environment.
Computer Skills: Must be proficient with computers, as well as, a variety of software applications including but not limited to Microsoft Office, photo editing, and video software applications.
Supervisory Responsibilities: None.
Secondary Duties and Responsibilities
Completes other projects as assigned.
Assumes additional responsibilities as assigned.
Physical Components
Manual dexterity to operate various pieces of office equipment efficiently.
Ability to stand and/or sit for extended periods of time.
Ability to lift light objects.
Ability to effectively communicate.
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at talentacquisition@mapfreusa.com .
We are proud to be an equal opportunity employer.