Marketing Coordinator

1. Marketing Coordinator:

The Marketing Coordinator is responsible for assisting with the planning, execution, and optimization of marketing strategies. This role supports various marketing initiatives, working closely with the marketing team to ensure the delivery of high-quality content and the effective promotion of services.

1. Event Coordination:
   • Assist in the planning and execution of marketing events, such as trade shows, career fairs and networking events.
   • Coordinate logistics, including vendor management and promotional materials.
   • Support the marketing team during events to ensure everything runs smoothly.
2. Social Media Management:
   • Assist in managing social media accounts, scheduling posts, and engaging with followers.
   • Track social media trends and report on performance metrics.
   • Develop strategies to grow online presence and enhance brand visibility.
3. Content Creation and Editing:
   • Develop content for marketing materials such as newsletters, and social media posts.
   • Proofread and edit marketing materials to ensure consistency and quality.
   • Coordinate the creation of marketing collateral, including advertisements, brochures, and email templates.
4. Market Research:
   • Conduct research on industry trends, competitors, and target audiences.
   • Analyze market data to provide insights into customer needs and preferences.
   • Stay up-to-date with the latest marketing tools and technologies.
5. Administrative Support:
   • Maintain marketing calendars and project timelines.
   • Help with day-to-day administrative tasks, including organizing meetings and compiling reports.

Requirements

• Bachelor’s degree in Marketing, Communications, or 1-3 years of experience in a marketing role (internship or entry-level positions may be acceptable).
• Must be willing to travel in state and out of state. 25% probability of travel.
• Must be approved to drive through company insurance.
• Strong written and verbal communication skills.
• Detail-oriented, with excellent organizational and multitasking abilities.
• Ability to work independently as well as part of a team.

Preferred Skills:

Proficiency in marketing software and tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator), Excel, Trello, and social media management tool.

This description outlines the primary duties and qualifications for the position of Marketing Coordinator, which may evolve with the company’s needs.