LIFE SURGE
Palmetto, FL
Opportunity: We are seeking a highly skilled and experienced Performance Marketing Manager to join our dynamic team and take charge of our paid advertising efforts at Life Surge. You will play a pivotal role in driving brand awareness, demand generation, and ticket sales for our 22 events held nationwide. Essential Duties:
Agency management. Oversee and collaborate with our external digital advertising agency to ensure cohesive strategies, effective campaign execution, and adherence to performance targets.
Provide clear direction, and regular feedback and foster a strong partnership to maximize the agency’s contributions to our marketing efforts.
Paid Advertising Strategy: Develop and implement comprehensive paid advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, OTT, and other relevant platforms.
Event Ticket Sales: Craft and execute campaigns designed to maximize ticket sales during a 12-week period leading up to each event, incorporating compelling copy, visual elements, and effective calls-to-action.
Urgency and Scarcity: Utilize your expertise to create a sense of urgency and scarcity through innovative ad messaging and promotional tactics, driving potential attendees to take immediate action.
Budget Management: Efficiently manage a six-figure monthly advertising budget, optimizing spending to achieve the best possible return on ad spend (ROAS) while ensuring maximum exposure for each event.
Data-Driven Insights: Analyze campaign performance, audience behavior, and other relevant data to gain actionable insights and continuously optimize strategies for better results.
Audience Segmentation: Utilize your deep knowledge of Facebook advertising to segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors.
A/B Testing: Conduct rigorous A/B testing of ad creatives, copy, and targeting parameters to identify high-performing combinations and improve overall campaign performance.
Cross-Channel Integration: Collaborate with our marketing team to ensure seamless integration and alignment of paid advertising efforts with other marketing initiatives, both digital and offline.
Platform Expertise: Stay up to date with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge.
Performance Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights to share with stakeholders and drive informed decision-making.
Qualifications and Experience Preferred:
Proven Experience: At least 7 years of experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. Retail experience is necessary, live event ticket sales are a plus.
Strong Track Record: Demonstrated success in driving down ROAS while increasing demand for products or services through digital channels.
Expertise in Facebook Advertising: In-depth knowledge of Facebook Ads Manager, custom audiences, lookalike audiences, and other advanced features.
Analytical Skills: Proficiency in data analysis, interpreting performance metrics, and using insights to optimize ad strategies.
Creative Mindset: Ability to think outside the box and come up with innovative ideas to engage audiences and increase event attendance.
Project Management: Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines.
Communication: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
Marketing Mindset: Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing.
Team Player: A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment.
Job Benefits:
Health, Dental, Vision, Life, Holiday, and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
If you are a results-driven Digital Advertising expert with a passion for event marketing and a proven track record of driving ticket sales through digital channels, we invite you to apply for this exciting opportunity to make a significant impact on our organization's growth and success. LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
Opportunity: We are seeking a highly skilled and experienced Performance Marketing Manager to join our dynamic team and take charge of our paid advertising efforts at Life Surge. You will play a pivotal role in driving brand awareness, demand generation, and ticket sales for our 22 events held nationwide. Essential Duties:
Agency management. Oversee and collaborate with our external digital advertising agency to ensure cohesive strategies, effective campaign execution, and adherence to performance targets.
Provide clear direction, and regular feedback and foster a strong partnership to maximize the agency’s contributions to our marketing efforts.
Paid Advertising Strategy: Develop and implement comprehensive paid advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, OTT, and other relevant platforms.
Event Ticket Sales: Craft and execute campaigns designed to maximize ticket sales during a 12-week period leading up to each event, incorporating compelling copy, visual elements, and effective calls-to-action.
Urgency and Scarcity: Utilize your expertise to create a sense of urgency and scarcity through innovative ad messaging and promotional tactics, driving potential attendees to take immediate action.
Budget Management: Efficiently manage a six-figure monthly advertising budget, optimizing spending to achieve the best possible return on ad spend (ROAS) while ensuring maximum exposure for each event.
Data-Driven Insights: Analyze campaign performance, audience behavior, and other relevant data to gain actionable insights and continuously optimize strategies for better results.
Audience Segmentation: Utilize your deep knowledge of Facebook advertising to segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors.
A/B Testing: Conduct rigorous A/B testing of ad creatives, copy, and targeting parameters to identify high-performing combinations and improve overall campaign performance.
Cross-Channel Integration: Collaborate with our marketing team to ensure seamless integration and alignment of paid advertising efforts with other marketing initiatives, both digital and offline.
Platform Expertise: Stay up to date with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge.
Performance Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights to share with stakeholders and drive informed decision-making.
Qualifications and Experience Preferred:
Proven Experience: At least 7 years of experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. Retail experience is necessary, live event ticket sales are a plus.
Strong Track Record: Demonstrated success in driving down ROAS while increasing demand for products or services through digital channels.
Expertise in Facebook Advertising: In-depth knowledge of Facebook Ads Manager, custom audiences, lookalike audiences, and other advanced features.
Analytical Skills: Proficiency in data analysis, interpreting performance metrics, and using insights to optimize ad strategies.
Creative Mindset: Ability to think outside the box and come up with innovative ideas to engage audiences and increase event attendance.
Project Management: Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines.
Communication: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
Marketing Mindset: Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing.
Team Player: A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment.
Job Benefits:
Health, Dental, Vision, Life, Holiday, and Paid Time Off.
Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.
High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.
If you are a results-driven Digital Advertising expert with a passion for event marketing and a proven track record of driving ticket sales through digital channels, we invite you to apply for this exciting opportunity to make a significant impact on our organization's growth and success. LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.
MAPFRE Insurance / Century Insurance
Century Automotive Service Corporation , a MAPFRE USA Company, based in Albuquerque, New Mexico, is a leading provider of extended warranty programs and ancillary finance and insurance products. Century currently markets its products through specialized F&I (Finance & Insurance) Agencies that have relationships with car dealerships around the United States.
**Must possess 2 - 4 years of Marketing, Product Development
or Advertising experience**
Monday through Friday, 8:00 a.m. to 5:00 p.m. MT in our Albuquerque Office; hybrid after training
This position pays $44K - $51K to start, with comprehensive
benefits as of Day One.
Job Description Summary
This position is responsible for developing and executing marketing plans, campaigns and metrics. It is also responsible for the creative element of marketing to ensure all marketing, sales and product materials, as well as presentations portray a professional company image and are in support of the established brand. This position is responsible for market intelligence and for the development of new and/or modifications to existing multiple line product forms to keep a competitive edge in the marketplace. Cross-departmental teamwork, as well as the prompt, professional and courteous service to external customers are also key responsibilities of this position.
Essential Duties and Responsibilities
Be responsible for developing and executing a business and marketing plans that align with the business goals and strategies.
Build and help execute marketing campaigns, tactics and metrics.
Work with agencies, conferences, collaborators, applications, and customers to build content strategies and materials and communicate it to the market.
Be the key person to plan, launch and promote new product developments and be a core member of new product development teams.
Develop strong product and solution positioning, messaging, content and communicate nationally.
Monitor market moves adapt business plans accordingly.
Manage our presence at tradeshows
Identify market weaknesses and develop plans to address those weaknesses.
Outline key sales and marketing objectives and develop projections.
Prepare actionable and measurable marketing plans, identifying priorities, timetable, staffing, and required investments.
Implement marketing plans, staying within established timetables.
Continuously review and evaluate plans for effectiveness and adjust as needed to reach desired results.
Be responsible for brand development and brand management including our online presence, marketing messages, marketing materials, etc.
Monitor and manage online platforms (website, social media pages) for effectiveness, and facilitate needed updates/improvements.
Control printing process and efficiencies for contract forms and marketing materials.
Design, update, and produce marketing materials such as brochures, flyers, folders, banners, posters, product guides, business cards, etc.
Review and finalize marketing material artwork for print production
Create and/or update company PowerPoints
Knowledge, Skills & Abilities
Must be creative and have the ability to develop and help implement new products/processes while taking advantage of all available technology. Strong organizational skills including the ability to solicit the assistance of other departmental resources to collaborate and complete assigned tasks in a timely manner. Multi- tasking skills are critical. Must have the ability to change direction and adjust priorities frequently during the day. Have the ability to identify and remove obstacles to ensure an efficient workflow and improved product speed to market.
Communication: Strong interpersonal, written and verbal communication skills. Must be able to effectively communicate with customers, both internally and externally, clients, and senior management at all levels within the organization.
Excellent Client / Customer Service: Must be able to ensure all customer, and/or client related issues and/or requests are handled in a fast, professional and friendly manner.
Strong decision making skills : Must be able to analyze all available information and formulate sound decisions to effectively resolve a variety of issues.
Analytical skills: Must be able to measure, diagnose, and present sound solutions. Must be accurate and have attention to detail.
Education and/or Experience: College degree or equivalent work experience (2 - 4 years) in a product development, marketing, or advertising environment.
Computer Skills: Must be proficient with computers, as well as, a variety of software applications including but not limited to Microsoft Office, photo editing, and video software applications.
Supervisory Responsibilities: None.
Secondary Duties and Responsibilities
Completes other projects as assigned.
Assumes additional responsibilities as assigned.
Physical Components
Manual dexterity to operate various pieces of office equipment efficiently.
Ability to stand and/or sit for extended periods of time.
Ability to lift light objects.
Ability to effectively communicate.
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at talentacquisition@mapfreusa.com .
We are proud to be an equal opportunity employer.
Century Automotive Service Corporation , a MAPFRE USA Company, based in Albuquerque, New Mexico, is a leading provider of extended warranty programs and ancillary finance and insurance products. Century currently markets its products through specialized F&I (Finance & Insurance) Agencies that have relationships with car dealerships around the United States.
**Must possess 2 - 4 years of Marketing, Product Development
or Advertising experience**
Monday through Friday, 8:00 a.m. to 5:00 p.m. MT in our Albuquerque Office; hybrid after training
This position pays $44K - $51K to start, with comprehensive
benefits as of Day One.
Job Description Summary
This position is responsible for developing and executing marketing plans, campaigns and metrics. It is also responsible for the creative element of marketing to ensure all marketing, sales and product materials, as well as presentations portray a professional company image and are in support of the established brand. This position is responsible for market intelligence and for the development of new and/or modifications to existing multiple line product forms to keep a competitive edge in the marketplace. Cross-departmental teamwork, as well as the prompt, professional and courteous service to external customers are also key responsibilities of this position.
Essential Duties and Responsibilities
Be responsible for developing and executing a business and marketing plans that align with the business goals and strategies.
Build and help execute marketing campaigns, tactics and metrics.
Work with agencies, conferences, collaborators, applications, and customers to build content strategies and materials and communicate it to the market.
Be the key person to plan, launch and promote new product developments and be a core member of new product development teams.
Develop strong product and solution positioning, messaging, content and communicate nationally.
Monitor market moves adapt business plans accordingly.
Manage our presence at tradeshows
Identify market weaknesses and develop plans to address those weaknesses.
Outline key sales and marketing objectives and develop projections.
Prepare actionable and measurable marketing plans, identifying priorities, timetable, staffing, and required investments.
Implement marketing plans, staying within established timetables.
Continuously review and evaluate plans for effectiveness and adjust as needed to reach desired results.
Be responsible for brand development and brand management including our online presence, marketing messages, marketing materials, etc.
Monitor and manage online platforms (website, social media pages) for effectiveness, and facilitate needed updates/improvements.
Control printing process and efficiencies for contract forms and marketing materials.
Design, update, and produce marketing materials such as brochures, flyers, folders, banners, posters, product guides, business cards, etc.
Review and finalize marketing material artwork for print production
Create and/or update company PowerPoints
Knowledge, Skills & Abilities
Must be creative and have the ability to develop and help implement new products/processes while taking advantage of all available technology. Strong organizational skills including the ability to solicit the assistance of other departmental resources to collaborate and complete assigned tasks in a timely manner. Multi- tasking skills are critical. Must have the ability to change direction and adjust priorities frequently during the day. Have the ability to identify and remove obstacles to ensure an efficient workflow and improved product speed to market.
Communication: Strong interpersonal, written and verbal communication skills. Must be able to effectively communicate with customers, both internally and externally, clients, and senior management at all levels within the organization.
Excellent Client / Customer Service: Must be able to ensure all customer, and/or client related issues and/or requests are handled in a fast, professional and friendly manner.
Strong decision making skills : Must be able to analyze all available information and formulate sound decisions to effectively resolve a variety of issues.
Analytical skills: Must be able to measure, diagnose, and present sound solutions. Must be accurate and have attention to detail.
Education and/or Experience: College degree or equivalent work experience (2 - 4 years) in a product development, marketing, or advertising environment.
Computer Skills: Must be proficient with computers, as well as, a variety of software applications including but not limited to Microsoft Office, photo editing, and video software applications.
Supervisory Responsibilities: None.
Secondary Duties and Responsibilities
Completes other projects as assigned.
Assumes additional responsibilities as assigned.
Physical Components
Manual dexterity to operate various pieces of office equipment efficiently.
Ability to stand and/or sit for extended periods of time.
Ability to lift light objects.
Ability to effectively communicate.
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at talentacquisition@mapfreusa.com .
We are proud to be an equal opportunity employer.
